Get ready for a smarter Apple! At Worldwide Developers Conference (WWDC) 2024, Apple unveiled “Apple Intelligence,” a suite of AI features coming to your iPhone, Mac, and beyond. This includes:

  • A more conversational Siri: Expect a more natural and engaging experience when interacting with your virtual assistant.
  • Customizable “Genmoji”: Generate personalized emoji that perfectly express your mood or situation using AI.
  • GPT-4o powered Siri: When Siri reaches its limits, it can tap into the advanced capabilities of OpenAI’s GPT-4o chatbot, potentially handling even your most complex requests.  

“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” said Tim Cook, Apple’s CEO. “Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”

In a significant shift from its previous stance, Apple, the company once reluctant to embrace the term “artificial intelligence” (AI) when discussing its machine learning capabilities, is now poised to introduce a suite of advanced AI features. This move signifies Apple’s commitment to staying competitive in an increasingly AI-driven landscape, catching up with the cutting-edge offerings unveiled by tech giants like Google and Microsoft over the past year.

The highly anticipated AI features will initially be exclusive to the iPhone 15 Pro and 15 Pro Max, as well as iPads and Macs equipped with the powerful M1 or later chips. However, this initial rollout comes with a notable caveat: the AI capabilities will be available only when the device’s language is set to English, potentially limiting their accessibility to a broader global audience.

Apple and ChatGPT Integration 

In a move that underscores its commitment to delivering cutting-edge technology and unparalleled user experiences, Apple has announced the imminent integration of ChatGPT, powered by the groundbreaking GPT-4o, into its iOS, macOS, and iPadOS ecosystems. Slated for release later this year, this innovative partnership promises to redefine the boundaries of intelligent assistance and personalized computing.    


At the heart of this AI-powered revolution is the ability to carry out actions between apps, streamlining workflows and enhancing productivity. Users can effortlessly manage notifications, receive automated writing assistance, and leverage AI-driven text summarization within apps like Mail, ensuring that important information is always at their fingertips.  Siri, Apple’s intelligent virtual assistant, is also receiving a significant upgrade with the introduction of “onscreen awareness.” This cutting-edge feature empowers Siri to understand user requests within the context of what’s displayed on the screen, enabling it to take action with users’ content across a wide range of apps, both Apple-developed and third-party. Additionally, users will have the flexibility to interact with Siri through typing, expanding the possibilities for seamless communication.

iPadOS 18, AI Calculator comes to iPad with Math Notes

You can use the iPad’s calculator as a notepad and get answers in real-time.

Apple’s Mail now uses an Intelligence feature

It spots important emails and moves them to the top of your inbox.  

Apple Genmoji

A new method to create emojis on Apple devices using Apple’s intelligence.

“We think AI’s role is not to replace users but to empower them,” he said. “When you think about what’s possible, it has to be integrated with the experience and be intuitive, and informed by your personal context and knowledge of you. If you’re going to do that, there’s a lot of responsibility.”



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